[Announcements] Community Naming Process for Jasig-Sakai Merged Organization
Josh Baron
Josh.Baron at marist.edu
Mon Oct 31 09:00:20 PDT 2011
Community Naming Process for Merged Organization
What’s in a name? We want you to be involved! (and you and your team could
win an iPod Nano!)
Jasig and Sakai are coming together to create a new organization that will
support open source projects and practices in higher education. The new
organisation will have a strong emphasis on existing software communities,
and existing project brands. Names such as Sakai and uPortal won’t go
away, they will remain an essential element of reaching constituents old
and new. We are iteratively developing a shared value document describing
the benefits of the merger which we believe will be of use to those
considering suitable names. “The Value of a Common Foundation” document is
available at:
http://www.sakaiproject.org/sites/default/files/CommonFoundationValue1-1.pdf
We invite you to get involved in the process. We want to draw on the
strengths of our communities to create a name that will last, and
communicate our culture and our values. A name that is unique and easy to
remember. We’d also like to hear the explanation, or back story, behind
your name suggestion. The following are suggestions of how you may create
a name:
(1) Engage your faculty and students, especially in business schools and
courses associated with the creative industries. “The Value of a Common
Foundation” document could act as a brief for student or staff engagement.
(2) Engage your institutional marketing team.
(3) Engage your colleagues.
If you decide to get involved we would recommend that you review basic
principles for naming (see http://en.wikipedia.org/wiki/Product_naming)
and also keep in mind the following:
(1) It should be something people can say and spell fairly easily, even in
different languages
(2) We don’t want to be confused with other existing organizations or
products
(3) We are an international organization and thus are particularly
interested in non-US/English Language centric names
(4) You may find it useful to read a bit about branding and mergers, one
good source is:
http://www.mergerbranding.com/articles/2006%2006%20M&A%20Branding%20-%20SMR.pdf
The Founding Board will be announcing the new name in a press release in
early 2012. Please submit your ideas by December 16 to be considered. If
your idea is used you will receive a formal Letter of Appreciation from
the Founding Board along with iPod Nanos for your entire team (up to five
total).
Please send entries to Patty Gertz ed at jasig.org and Ian Dolphin
iandolphin at sakaifoundation.org by December 16, 2011.
Thanks for your help!
-----------------------------
Joshua Baron
Senior Academic Technology Officer
Marist College
Poughkeepsie, New York 12601
(845) 575-3623 (work)
Twitter: JoshBaron
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